Posted by admin on July 26, 2010 under Corporate Giving | 
Did you know that for every one dollar your company or organization gives back to the community, you can expect to see a return of approximately $6? In addition, the Gross Domestic Product increases by nearly $15. Corporate giving isn’t just something that is good for your company’s image. It means giving back and truly revitalizing your community.
Giving back can mean giving money to a local charity, starting your own foundation or allowing employees to take time off work to volunteer. Any of these acts of love and kindness towards our communities helps us all grow. Keep in mind that these acts of kindness help others but also let your stakeholders know you care and are dedicated to more than just padding your bottom line. A recent report by Forbes indicated that the top most generous corporations (by percentage of profit) were:
1. Merck Company
2. Pfizer
3. UPS
4. Oracle Corporation
5. Abbott Laboratories
6. Bristol-Myers Squibb
7. Eli Lilly and Company
8. Comcast
9. Citigroup
10. Kroger Company
Posted by admin on July 14, 2010 under Corporate Giving |
In a recession, more and more executives are worried about the bottom line. This is understandable considering that businesses are in constant competition with each other for consumers dwindling spending accounts. However, one expense that should not be ignored or removed from your budget is community giving funds.
Community giving helps a business in several ways. First, it helps establish you within your community and with your customers as a company that cares. Thus, these clients will be more likely to do business with you over a company that does not give back. Second, it helps revitalize your community. By helping charities and organizations that give a hand up to those in need, you’re helping build a stronger community that is more likely to move out of economic troubles. Lastly, doing good in your community can help generate a positive buzz around your company. Public relations goes much further than traditional advertising.
So before scrapping your community giving program, think twice. Giving to those in your community can do more than you think. Encourage employees to donate their time or money to this generous cause. You may even offer paid time off to those will to engage for a worthy cause.
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